01
Problem aware
Describes a need, not a product. “dry sensitive skin relief.”
Tool 03 · Search Intent & Margin Analyzer
Which new queries are actually worth the spend?
AI Max will find you thousands of new search terms. A machine discovering more ways for people to spend money on you is not automatically valuable — the useful part is knowing which new intent patterns produce real customers.
Upload your own export5 intent groupsConversion rate & margin, side by side
Start your free analysis
Export your search terms, then upload them here.
No Google Ads account connection required in V1 — you export the report, we do the grouping and the math.
Unlimited free analyses through August 31, 2026. Account required. We only read the file you upload — nothing is connected to your Google Ads account.
Before you upload
Export exactly this report.
- 1
Google Ads → left nav → Insights and reports → Search terms. It sits directly under Insights and reports — no need to open a specific campaign first.
- 2
Filter the report to your AI Max (or Performance Max) campaign, then set the date range you want analyzed.
- 3
Click the columns icon and make sure these are shown: Search term, Clicks, Impr., Conversions, Cost, Conv. value.
- 4
Download → CSV.
- 5
Know your average gross margin %, if you have one — you’ll be asked for it on the next screen. Leave it blank and we’ll show revenue and ROAS only.
On margin:margin doesn't exist in any ad platform. If you give us an average gross margin %, we'll estimate margin dollars per intent group alongside the real revenue Google reports. Leave it blank and we'll show revenue and ROAS only — never a guessed margin.
What gets grouped
Five intent buckets. Not just one number.
02
Comparison
Weighing options. “best serum vs cream,” “brand alternatives.”
03
Brand aware
Names your brand, or a close misspelling of it.
04
Urgent purchase
Ready to buy. “buy,” “near me,” “same day,” “discount code.”
05
Informational
Learning intent. “how to,” “what is,” “guide.”